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The Italian eyewear brand Retrosuperfuture is worn by Kanye and is known to be SUPER. And it really is super. Its founder Daniel Beckerman says that the first impulse to start creating his own frames was all the boring standard models that he kept seeing for years without any alternative. He couldn’t understand the massive gap between bold fashion trends and conservative eyewear. The SUPER frames are all but boring. Their recipe for success is the cooperation of a high number of skilful and creative people.