We sell people high quality glasses. Glasses they deserve, in a way they will love.


Zita is my mum. These are the words I always start with when telling the story of our opticians. The moment we decided we wanted our own shop, in our own home, I somehow knew it would be named after her.

My mum is an optometrist and her professionalism as well as her goodness and humanity are such a strong brand that it felt unnecessary to create something new and artificial. This is how, in 2018, my mum, my wife Katka and I, started off on our opticians journey.

The most important thing was to decide what our goals were. And, because these goals are still relevant, we want to share them with you here.

We want to do things differently.
We want to do things properly.
We don’t want to do anything carelessly: from creating the logo all the way to the final inspection of our space. 
We want people to come to our shop to choose something they like. 
We want our customers to get to choose from brands that we have carefully selected and curated for them.
We want people to have a hard time choosing their frames – but only because it’s hard to decide which one they love more. 



You have to find out for yourself whether we actually live up to these expectations.

We are looking forward to your visit.

Dano Grigar

Follow us:



Zita is my mum. These are the words I always start with when telling the story of our opticians. The moment we decided we wanted our own shop, in our own home, I somehow knew it would be named after her.
My mum is an optometrist and her professionalism as well as her goodness and humanity are such a strong brand that it felt unnecessary to create something new and artificial. This is how, in 2018, my mum, my wife Katka and I, started off on our opticians journey.
The most important thing was to decide what our goals were. And, because these goals are still relevant, we want to share them with you here.
We want to do things differently.
We want to do things properly.
We don’t want to do anything carelessly: from creating the logo all the way to the final inspection of our space. 
We want people to come to our shop to choose something they like. 
We want our customers to get to choose from brands that we have carefully selected and curated for them.
We want people to have a hard time choosing their frames – but only because it’s hard to decide which one they love more. 

You have to find out for yourself whether we actually live up to these expectations.

We are looking forward to your visit.

Dano Grigar

Follow us: